New Non-Tax Revenue From Underused Public Parking

A small municipality had underutilized public parking generating zero revenue, no utilization visibility, and manual-only enforcement — with growing pressure to find non-tax revenue sources.

Public parking was a blind spot: no data on how it was used, no way to monetize it, and enforcement that relied entirely on manual effort. Meanwhile budget pressure created real urgency to find revenue that didn't mean raising taxes.

• Conducted a business case and ROI analysis before recommending technology
• Designed an IoT platform integrated with the city's Smart City systems
• Planned for mobile payments, live occupancy visibility, and automated management

• Deployed IoT parking sensors integrated with a Smart City platform
• Implemented mobile payments for a better resident and visitor experience
• Stood up occupancy dashboards and automated management workflows

• Leading with a business case and ROI analysis keeps technology tied to a real financial outcome.
• IoT and data visibility turn an invisible public asset into a managed, monetizable one.
• Automation reduces operating cost while improving the experience for residents and visitors.